What is a Website Audit?
Conducting an audit on a WordPress website involves examining various aspects to ensure it is optimised, secure, and functioning properly. Here’s a brief checklist of the things we look at:
Performance and Speed
- Page Load Time: Measure load times and identify bottlenecks.
- Caching: Ensure caching is enabled.
- Image Optimisation: Check if images are optimised for web use.
- Minification: Verify that CSS, JavaScript, and HTML files are minified.
- Hosting Environment: Assess the hosting performance.
SEO (Search Engine Optimisation)
- Meta Tags: Ensure proper use of meta titles and descriptions for each page.
- SEO: Check SEO settings.
- XML Sitemaps: Confirm that an XML sitemap is available and submitted to search engines.
- Alt Text: Check that images have descriptive alt text for accessibility and SEO.
- Permalinks: Ensure clean, SEO-friendly URL structures.
Security
- Software Updates: Ensure WordPress core, themes, and plugins are up-to-date.
- Security Plugins: Install and configure security plugins.
- SSL Certificate: Verify that SSL is enabled for HTTPS connections.
- User Accounts: Review user roles and permissions, noting any unnecessary or suspicious accounts.
- Backups: Check that regular backups are in place.
Content Quality
- Broken Links: Find and fix broken links.
- Content Readability: Ensure content is clear and easy to read.
- Media Library: Organise and remove unused media files to keep the library tidy.
- Internal Linking: Assess internal linking structure for better navigation and SEO.
Functionality and Usability
- Responsive Design: Verify the site is mobile-friendly.
- Forms and Interactions: Test all forms and interactive elements for functionality.
- Navigation: Ensure the site navigation is intuitive and easy to use.
- Cross-Browser Compatibility: Test the website on different browsers to ensure consistency.
Compliance and Accessibility
- Legal Pages: Ensure the presence of necessary legal pages like Privacy Policy and Terms & Conditions.
- GDPR Compliance: Check if the site complies with GDPR regulations if you have customers in Europe.
- Accessibility: Evaluate accessibility to ensure the site is usable for everyone.
Analytics and Monitoring
- Analytics Setup: Confirm that Google Analytics or another analytics tool is properly set up.
- Search Console: Verify integration with Google Search Console for monitoring search performance.
- Error Monitoring: Check for any server or application errors in logs.
Report & Recommendations
If your website is more than a year or two old and it’s not on a care plan, you will probably benefit from a website audit. We’ll produce a comprehensive report on our findings with a costed list of recommendations and priority levels for fixing.
*All prices are in $AUD
Website Audit FAQs
Got questions? Hopefully we’ve answered them below. If not, just ask.
How long does it take to do a Website Audit?
We aim to complete them within 5 business days but we’ll give you a more accurate estimate before you purchase.