Websites that support how your business works

Websites with the right structure, integrations and workflows in place from the start.

A website should do more than just exist

Your website should support the way your business works, not create more work.

I help businesses connect systems, streamline processes and build websites that are easier to manage as they grow.

Common challenges I help solve:

Information being entered in multiple places
Content that's difficult to update and maintain
Systems that don't communicate with each other
Manual processes that waste time
Websites that no longer fit the business

Services

Areas of expertise

Most projects fall into one of these areas.

Website &
Platform Builds

Build websites that are easy to manage, scalable and designed around how your business actually works.

Custom WordPress and Shopify websites and platforms
Content and data structures that make sense
Integrations with your existing systems
Performance, accessibility and SEO foundations

Systems &
Automation

Reduce manual work by connecting your website to the tools and processes your business relies on every day.

CRM, booking system and spreadsheet integrations
Automated workflows and data handling
Streamlined content and administration processes
More efficient day-to-day operations

Technical
Strategy

Plan projects properly before development begins to avoid costly mistakes and future limitations.

Website and platform architecture
Content, data and integration planning
Technical reviews and problem solving
Senior WordPress consulting and agency support

Explore my services

Case Studies

Featured projects

These projects highlight the type of work I focus on – connecting systems, structuring data and building websites that are designed to be managed over time. Each project focuses on solving a specific problem, not just delivering a website.

Screenshot of WEA Illawarra Garden Sculptures course details page

Testimonials

Real projects. Real results.

Here’s what a few clients have to say about working with me on their websites, systems and digital projects.

Tracey worked with me in 2025 to update my website and help with email transition to a new provider. Her work was efficient with regular updates and advice. All the work was done professionally and as planned.

Michael Stone
Owner, Simulinc
The documentation surrounding our required integrations was extremely limited and the provider was unable to assist. This showcased Tracey’s ability to think outside the box to get the job done.
I worked with Tracey on two separate bespoke WordPress integrations. One was integrating an ancient student management system into a modern wordpress site. The integration allowed for a fresh website to securely integrate with the back-end SMS and retrieve course information and scheduling to make bookings of online courses as simple and streamlined as possible. The other project involved moving away from the ancient SMS to a modern one. A major redesign of the integration methodology in a tight time frame was required.

What impressed me most working with Tracey during these projects was her calm, approachable and responsive nature along with systematic logical sequencing and technical ability. The documentation surrounding our required integrations was extremely limited and the provider was unable to assist. This showcased Tracey’s ability to think outside the box to get the job. Tracey kept downtime to a minimum, our project time line on track and remained aligned with our IT and security requirements throughout.

I found the quality of her work to be excellent and the level of effort consistent.

I would absolutely love to work with Tracey again and I have no hesitation in recommending her.

Alex Fabris
IT Manager, WEA Co
Alex Fabris
IT Manager, WEA Co
Tracey is SUCH an asset to any project, she’s highly skilled, knowledgeable, and professional. I couldn’t recommend her highly enough!!

Shelby Bledsoe
Agency Owner, Tamed Jackalope Studio
Tracey is professional, reliable, highly skilled, and genuinely invested in the success of her clients. I am extremely grateful for everything she has done and would confidently recommend her services to anyone looking to build and grow their business.
From the very beginning, Tracey played a pivotal role in bringing my business vision to life. She designed and developed my website from start to finish, creating a professional, fully functional platform that works flawlessly and represents my business perfectly.

Tracey also designed my business logo, which became the foundation of my branding and was incorporated into my uniforms. In addition, she created my business cards and promotional magnets, ensuring a consistent and professional image across all marketing materials.

Beyond the design work, Tracey set up and managed my business Facebook page and implemented effective search engine optimisation strategies that have significantly improved my online presence. Her knowledge, creativity, and attention to detail have been invaluable.

What truly sets Tracey apart is her ongoing support. No question was ever too small, and she has consistently provided guidance, advice, and practical solutions throughout my business journey. Her dedication and commitment have been instrumental in helping me get my business off the ground and establish a sustainable foundation for future growth.

Tracey is professional, reliable, highly skilled, and genuinely invested in the success of her clients. I am extremely grateful for everything she has done and would confidently recommend her services to anyone looking to build and grow their business.

Brad Kemp
Owner, Kemp It Clean
Brad Kemp
Owner, Kemp It Clean

Websites that support how your business works

A website should do more than just exist